In “The Athlete’s Guide to Sponsorship: An Athlete Entrepreneur’s Guide to Dreaming Big, Racing Smart & Creating a Reliable Brand for a Long, Successful Career,” I talk a lot about the importance of treating sponsorship like a job, and that means staying super organized. There are a few free online tools that I love for keeping things organized and looking super professional, and I wanted to share them here.
For: Creating a professional, clean athlete resume or business card. (You can learn more about what to put in your resume in the book, but remember the main rules: Clean, simple, 1-page max, and with a great photo to make you stand out!)
For: Printing your business cards, a personalized thank you card or holiday cards for sponsors, plus DIY swag like a personalized mug as a thank you gift. (Also great for making posters if you want to have your family holding them at a race to create buzz around your name… Only kind of kidding about that!)
The service is free but you obviously pay for products—but pay attention to the sales and discount codes and you’ll save a ton!
For: I’ll say it one more time for the people in the back: You are a business as an athlete and need to stay organized. I used Sheets for planning travel, doing season budgets, creating a race schedule, and keeping track of sponsorship dollars, duties, and so much more. It’s way more multi-functional than any other app, and I am personally a fan of using it before trying the fancier ones. Keep your organization as simple as possible.
For: The extension that will save you from spell-check and grammar-check hell. Just download it and promise me you’ll use it?
MINT or EXPENSIFY
For: Depending on how serious you are about tracking finances, both of these options are great. Expensify is good if a sponsor is willing to reimburse you for travel or other costs, and Mint is just a great way to keep an eye on your cash flow. Again, I think most people can do this with Google Sheets, but if you like apps, these are great ones.
For: When it comes to having a simple website as an athlete, I personally love WordPress.com for super simple sites, WordPress.org for slightly more advanced ones. Opt for premium to get your own domain (your name) if possible.
For a free version of Photoshop for all of your photo editing needs, Pixlr is ridiculously powerful for an in-browser free tool.
Found this helpful? For more info and stories like this, get “The Athlete’s Guide to Sponsorship: An Athlete Entrepreneur’s Guide to Dreaming Big, Racing Smart & Creating a Reliable Brand for a Long, Successful Career” here!