A Great Reminder About Sponsorships

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As a sponsored athlete (especially a pregnant one), this time of year brings about a lot of uncertainty as you negotiate new contracts and renegotiate with current partners. I’m very VERY grateful for what I have and recognize that a very fortunate few get to make a living as a professional athlete! However, the challenge of it is rarely discussed. We all work incredibly hard to try to bring value to our sponsors, build community, have a good presence on social media, race and train well, and try to do all the things. I’m sure what I’m about to say is relatable to anyone, no matter what your career! . . The thing is that no matter how hard you work, no matter how many accolades or accomplishments, or even how many lives you’ve helped improve, there is still so much out of your control. It’s really hard when a company’s measure of your success or worthiness is based on a dollar figure, be it negotiating a salary, promotion, or just trying to get hired. It’s tough because we all need to make money to survive and thrive but doing your best, living life intentionally and pursuing things that make you happy, looking inward not outward, fostering community and connection – there’s an intrinsic value and success in that too and it’s hard to stamp a dollar figure on it. It’s hard to let go and trust that what you put out there will come back. That give = get. That it’s okay NOT to know what the future holds, but to have faith that it will come together as long as you keep working hard and pumping more good into the world. . . For those feeling pressure, anxiety about the future, or frustration with where you are at -It will work out eventually. I say this for me too! ❤️ #realtalk #definesuccess #keepgoing #trusttheprocess

A post shared by Sonya Looney (@sonyalooney1) on

Sonya Looney is one of the coolest pro athletes that I know, and I love her honest assessments of the sponsorship game. She and I have talked A LOT about all things sponsor-related, and one thing she constantly reminds me of is that regardless of how pro you are, you have a contract that will expire at some point, and you need to always be prepared to be back at square one. In this Instagram, she talks about her current feelings, and I think everyone can use this reminder:

“As a sponsored athlete (especially a pregnant one), this time of year brings about a lot of uncertainty as you negotiate new contracts and renegotiate with current partners. I’m very VERY grateful for what I have and recognize that a very fortunate few get to make a living as a professional athlete! However, the challenge of it is rarely discussed. We all work incredibly hard to try to bring value to our sponsors, build community, have a good presence on social media, race and train well, and try to do all the things. I’m sure what I’m about to say is relatable to anyone, no matter what your career! .
.
The thing is that no matter how hard you work, no matter how many accolades or accomplishments, or even how many lives you’ve helped improve, there is still so much out of your control. It’s really hard when a company’s measure of your success or worthiness is based on a dollar figure, be it negotiating a salary, promotion, or just trying to get hired. It’s tough because we all need to make money to survive and thrive but doing your best, living life intentionally and pursuing things that make you happy, looking inward not outward, fostering community and connection – there’s an intrinsic value and success in that too and it’s hard to stamp a dollar figure on it. It’s hard to let go and trust that what you put out there will come back. That give = get. That it’s okay NOT to know what the future holds, but to have faith that it will come together as long as you keep working hard and pumping more good into the world. .
.
For those feeling pressure, anxiety about the future, or frustration with where you are at -It will work out eventually. I say this for me too!”

For more info and stories like this, get “The Athlete’s Guide to Sponsorship: An Athlete Entrepreneur’s Guide to Dreaming Big, Racing Smart & Creating a Reliable Brand for a Long, Successful Career” here!

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